For more than a decade, I’ve led product design across AI-driven platforms, SaaS products, consumer experiences, and complex B2B workflows. My mission has always been to make everything feel simple, intentional, and surprisingly human.

As a Principal Product Designer, my focus has been to create experiences that reduce complexity while still raising the bar for stronger visual identity and usability. As a Fractional CDO, I’ve helped early-stage teams define their product vision, build scalable systems, and avoid overdone processes that lose companies money.

I'm not always as serious as I may look. As a father, I've been known to tell a few bad jokes, and always keep a lightheartedness when things get difficult. Turns out, a good laugh can do more for hard problems than a whiteboard ever could.